As we all grapple with distinguishing between AI-generated and human-created content, travel writing is distinct in its need for human provenance. An AI cannot experience a destination as a human would and relay this with any authenticity to a reader.
“There is no world in which AI can replace the authentic human connection created by travel writers,” said Dr Alan Finkel, Chairman, Proudly Human. “Adequately communicating the experience of travel requires all five of the human senses and this can never be replicated by AI. Proudly Human is a staunch defender of the role of storytelling as a fundamental part of being human.”
Catherine has travelled the globe, reporting for major mainstream media outlets in both South Africa and Australia. She has won awards for her storytelling, which relays firsthand experiences of her destinations.
“The travel-writing business is precarious enough without the impoverishing and exploitative impact wrought by AI,” said Catherine Marshall. “I wear my ProudlyHuman™ verification as a badge of honour. It reassures my editors and readers that my work is wholly original, and reaffirms the importance of pure, truthful, experience-derived travel narratives. It’s also a mark of respect for the people I meet on my travels who entrust me with their stories. Deeply human accounts can never be replicated first-hand by AI.”
The ProudlyHuman™ trust mark, which is now shown across Catherine’s work, allows readers to choose human-authored content, and for authors to be recognised for their work.
*This media release was written by a human.
Media Contact
Proudly Human:
Belinda Hayes, Proudly Human
+61 402 635 465
Belinda@proudlyhuman.org
https://www.proudlyhuman.org/
About Proudly Human
Proudly Human is the trusted, independent, international certification body that verifies and labels human-created content, services and products in all industries. The trust mark is similar in spirit to organic or fairtrade certification, allowing audiences to make informed choices between work created by humans and content generated by AI.
About Catherine Marshall
Catherine Marhsall is an experienced news journalist, feature writer, travel writer and editor, and contributor to the Sydney Morning Herald, The Age, the Australian Financial Review, Qantas magazine, The Australian and other publications. She has received recognition for her reportage and travel writing in Australia and abroad.