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De Minimis AI Use for writer

The use of Artificial Intelligence (AI) as a research assistant is permitted for copywriters. For example, you may use AI to search for facts, summarize ideas, analyze data, generate ideas, or suggest directions for further development. The use of Artificial Intelligence (AI) as a research assistant and basic tool is permitted for copywriters of ProudlyHuman™ certified works. For example, you may use AI to research product details, analyse target audience data, suggest headline options, check grammar and spelling, or generate style sheet recommendations. All final decisions on wording, tone, persuasion, and creative direction must remain with the human copywriter. AI output must not generate complete copy, rewrite substantial sections in its own voice, or replace human judgment on brand voice, emotional impact, or marketing effectiveness. The human copywriter retains full responsibility for the originality, persuasiveness, and legal compliance of the final text.

AI must not be used for the generation of non-trivial content that is directly incorporated into the final work. All creative expression and authorship must remain the original contribution of the human creators.

Specifically, your use of AI must be limited to de minimis levels. That is, uses so minor or mechanical that they do not affect the copyrightable authorship of your work and, in practical terms, do not alter its human-created nature.

Acceptable De Minimis AI Use

For your guidance, examples of acceptable de minimis AI use typically include:

  • Checking spelling and grammar

  • Critiquing ideas or high-level story concepts

  • Formatting assistance such as creating a table of contents or index, formatting the bibliography, or applying styles

  • Technical tasks such as sharpening an image, colour correction, noise reduction, or blurring faces in video

  • Researching product details, analyzing target audience data, suggesting headline options, check grammar and spelling, or generate style sheet recommendations.

Unacceptable AI Use (Beyond De Minimis)

By contrast, unacceptable AI use beyond de minimis would include:

  • Using AI to draft portions of text (e.g., a paragraph)

  • Editing AI-generated text

  • AI-generated design elements or creative content that meaningfully contributes to the final work

  • AI-generated material that would be copyrightable if created by a human

  • AI-generated visual art, illustrations, special effects, or imagery

  • AI-generated musical compositions, arrangements, or lyrics